Social Media Usage

Social Media Statistics

Pinterest and Instagram Usage Doubles Since 2012, Growth on Other Platforms is Slower

social media

Preferences by Race and Ethnicity %

  • All
  • Hispanic
  • Black
  • White
Note: Black and white groups include only non-Hispanics. Hispanics are of any race. Pew’s study did not provide details on additional ethnic groups.
Source: Pew Research Center’s Internet Project September Combined Omnibus Survey, Sept. 11-14, 2014 and Sept. 18-21, 2014


Facebook Demographics
Instagram Demographics
LinkedIn Demographics
Twitter Demographics