Asian-American Trends

Asian-American Trends

DEMOGRAPHICS

17 Million

Total Asian-Americans

2010 United States Census

Largest Ethnic Groups

4.01 M CHINESE

3.41 M FILIPINO

3.18 M INDIAN

1.73 M VIETNAMESE

1.70 M KOREAN

1.30 M JAPANESE

Asian-American Identity

Multicultural Asian-American Marketing is a very sensitive topic. Words are lost in translation—you don’t want to offend anyone by saying the wrong thing. In the Asian Market, it is NOT possible to clump the different cultures together. Each subgroup in the Asian American Population have to be spoken to individually in their native language. This is a very big undertaking without cultural context and being fluent in the language spoken. However, marketing to these individuals can be very lucrative. To capitalize in the Asian American market of $1 Trillion Dollars of buying power, you will need to understand their identity.

The Asian-American Identity:

  • Large and growing population
  • Easy to target in regional areas
  • Strong Family Values
  • Hyper-Educated
  • Careers in Health & Engineering
  • High Disposable Income
  • Sophisticated
  • Proud
  • Brand Loyal

Metropolitan areas with the highest population of Asian-Americans

  • Los Angeles Metro
  • NYC Metro
  • San Francisco Metro
  • San Jose Metro
  • Chicago Metro
  • Washington DC Metro
  • Philly Metro
  • Boston Metro
  • Atlanta Metro

Private Health Insurance

  • Asian American 49%
  • U.S. Population 28%

ASIAN-AMERICANS IN HIGHER EDUCATION

Percent of Asian-Americans (25+) with bachelor’s degree or higher

  • Asian American $66K
  • U.S. Population $49K

MEDIAN ANNUAL HOUSEHOLD INCOME

Households headed by adults (18+)

Research

Asian-American Trends

1.The Rise of Asian Americans
2.America’s Asian Population Demographic Patterns & Trends
3.CDC Summary Health Statistics for the U.S. Population: National Health Interview Survey, 2012