THE NEW SUPER CONSUMER

ARE YOU MARKETING TO MILLENNIALS?

2020 By 2020, millennials will form 50% of the global workforce. (PWC)
And, more than 50% of all U.S. consumers will be classified as multicultural. (Mashable)

READ OUR MILLENNIAL MELTDOWN

There are many negative connotations about the millennial generation, also known as Generation Y. Some say they’re lazy, entitled, spoiled etc. You get the idea. But these judgments aren’t necessarily true. It is imperative that businesses everywhere study millennials to understand their likes and dislikes in order to cater to them as consumers. They are the growing generation and are already starting to take over the baby boomers within the workforce.

We’re writing blog articles on millennial marketing. Contact us with any research questions–we’ll incorporate them in our findings.

GENERATION NE[X]T!

Are you marketing to Generation X?

Generation X is the Work Hard, Play Hard Generation. We’re Bridging the Chasm between Baby Boomers and Millennials. Stay Tuned for What’s to Come! #FacebookLive

THE NEW MAINSTREAM

Are you marketing to MULTICULTURAL CONSUMERS?

120 MILLION STRONG

U.S. MULTICULTURAL CONSUMERS (NIELSEN)

Asian-American Buying Power

$1 TRILLION

ASIAN-AMERICAN BUYING POWER IS EXPECTED TO HIT $1 TRILLION BY 2018 (NIELSEN)

Your Brand Relies On SEO & Social Media

WE UNDERSTAND HOW CONTENT MARKETING AFFECTS YOUR BUSINESS

90% of consumers find branded content useful. (Source: Custom Content Council)
90 90%
78% of consumers believe that organizations providing branded content are interested in building good relationships with them.
78 78%
70% of customers prefer to get information about a company from content rather than ads (Source:Content+)
70 70%
86% of consumers said that search engines allowed them to learn something new or important that increased their knowledge. (Source: Pew Research Center)
86 86%
46 46% of online users count on social media when making a purchase decision. (Source:Business2Community)
72 72% of consumers trust online reviews as much as personal recommendations from real people (Source: Search Engine Land)
83 83% of search users say Google is the search engine they use most often. (Source: Pew Research Center)

OUR HEALTH CARE INSIGHTS

WE UNDERSTAND THE DATA TO ATTRACT NEW PATIENTS

77% of online health seekers say they began their last session at a search engine such as Google, Bing, or Yahoo

About 1/3 of patients used tablets or mobile devices on a daily basis for health research and/or to book appointments

90% of adults said they would trust medical information shared by peers in their social media networks

90% of adults 18-24 years of age said they would trust medical information shared by others in their social media networks. (Source: PwC Health Research Institute)
90 90%
58% of healthcare marketers use blogs (Source: Content Marketing Institute)
58 58%
94% of Prospective patients said reputation of facility is important in hospital selection (Source: Google)
94 94%

About Us

THIS IS CHRIS–OUR CHIEF DIGITAL OFFICER. HE’S ALSO A DJ. CLICK THE VIDEO TO LEARN MORE ABOUT ESTRO DIGITAL.

CONTACT US

263 Center Ave Suite #3 Westwood, NJ 07675

(201) 203-7033