THE MILLENNIAL MELTDOWN

There are many negative connotations about the millennial generation, also known as Generation Y. Some say they’re lazy, entitled, spoiled etc. You get the idea. But these judgments aren’t necessarily true. It is imperative that businesses everywhere study millennials to understand their likes and dislikes in order to cater to them as consumers. They are the growing generation and are already starting to take over the baby boomers within the workforce.

We’re writing blog articles on millennial marketing. Contact us with any research questions–we’ll incorporate them in our findings.

MILLENNIALS: THE NEW SUPER-CONSUMER

ARE YOU MARKETING TO MULTICULTURAL MILLENNIALS???

2020 By 2020, millennials will form 50% of the global workforce. (PWC)
And, more than 50% of all U.S. consumers will be classified as multicultural. (Mashable)
THE NEW MAINSTREAM

U.S. MULTICULTURAL CONSUMERS ARE 120 MILLION STRONG (NIELSEN)
0

BUYING POWER HISPANIC AMERICAN BUYING POWER IS POISED TO HIT $1.5 TRILLION THIS YEAR (NIELSEN)
ASIAN-AMERICAN BUYING POWER IS EXPECTED TO HIT $1 TRILLION BY 2018 (NIELSEN)

Your Brand Relies On SEO & Social Media

WE UNDERSTAND HOW CONTENT MARKETING AFFECTS YOUR BUSINESS

90% of consumers find branded content useful. (Source: Custom Content Council)
90%
78% of consumers believe that organizations providing branded content are interested in building good relationships with them.
78%
70% of customers prefer to get information about a company from content rather than ads (Source:Content+)
70%
86% of consumers said that search engines allowed them to learn something new or important that increased their knowledge. (Source: Pew Research Center)
86%
46 46% of online users count on social media when making a purchase decision. (Source:Business2Community)
72 72% of consumers trust online reviews as much as personal recommendations from real people (Source: Search Engine Land)
83 83% of search users say Google is the search engine they use most often. (Source: Pew Research Center)

OUR HEALTH CARE INSIGHTS

WE UNDERSTAND THE DATA TO PROVIDE ACTIONABLE HEALTH CARE INSIGHTS

77% of online health seekers say they began their last session at a search engine such as Google, Bing, or Yahoo

About 1/3 of patients used tablets or mobile devices on a daily basis for health research and/or to book appointments

90% of adults said they would trust medical information shared by peers in their social media networks

90% of adults 18-24 years of age said they would trust medical information shared by others in their social media networks. (Source: PwC Health Research Institute)
90%
58% of healthcare marketers use blogs (Source: Content Marketing Institute)
58%
94% of Prospective patients said reputation of facility is important in hospital selection (Source: Google)
94%

About Us

THIS IS CHRIS–OUR CHIEF DIGITAL OFFICER. HE’S ALSO A DJ. CLICK THE VIDEO TO LEARN MORE ABOUT ESTRO COMMUNICATIONS.

DIGITAL TASK FORCE

WE'RE JUST A BUNCH OF FUN PEOPLE TO WORK WITH

Christian Estrellado - Partner

Christian Estrellado

Partner

Loves Digital, Creative, Music and Foreign Policy

R. Steve Estrellado - Partner

R. Steve Estrellado

Partner

Loves EDM and Early 2000s Hip-Hop

Dexter The Dog - Makes People Happy

Dexter The Dog

Makes People Happy

Makes Everyone at the Office Happier

CONTACT US

Estro Communications 132 Getty Ave. Clifton, NJ 201-203-7033

THE CHOCOLATE FACTORY

We’re located around the corner from the Historic Botany Village—one of Clifton’s first developed areas.  In the late 1800’s, immigrants from all ethnic backgrounds settled in the area. Many of them worked in the Forstmann Mills—founded by German industrialist. These mills made Clifton one of the important centers of the American wool industry.